FOR IMMEDIATE RELEASE
September 4, 2020
Contact: Tenoch Flores, tenoch.flores@outlook.com
Digital Ads Will Target Persuadable Voters In Wisconsin, North Carolina And Arizona
LOS ANGELES -- On Friday, September 4, the National Immigration Law Center Immigrant Justice Fund (NILC IJF) launched a digital ad campaign targeting 130,000 persuadable voters with pro-immigrant messages in Wisconsin, North Carolina and Arizona.
“Our digital ads are based on polling research that shows candidates can effectively communicate a pro-immigrant vision for our country and win elections,” said Archana Sahgal, Director of the National Immigration Law Center Immigrant Justice Fund (IJF). “We’re setting out to reach key voters in battleground states who will decide this election. These are voters who would otherwise only hear Donald Trump’s divisive and bigoted rhetoric toward immigrants.”
The digital ad campaign represents among the first efforts to engage persuadable voters in battleground states on a pro-immigrant vision.
“Campaigns and candidates should know that simply being anti-Trump is not enough, they can win by articulating a pro-immigrant vision that brings us together, no matter what we look like or where we’re born,” continued Sahgal.
Polling conducted on behalf of NILC IJF showed three pro-immigrant messages that were particularly effective at moving persuadable voters in battleground states and increasing favorability for candidates who used those messages. Those messages are:
We need leadership that brings us together, no matter what we look like or where we were born, and heals the racial wounds that have plagued our country, instead of dividing us. The presidency is not about one person, it’s about us all working together to build a better future.
We need to build an economy that creates good paying jobs and gives everyone, including immigrants, a fair shot to succeed. Instead of continuing to reward big corporations and the wealthy, we need to reward hard work and the people who collectively make this country stronger.
Immigrants make America stronger. 1 in 4 doctors, 1 in 6 nurses, and 1 in 5 restaurant workers in the U.S. are immigrants. Immigrants have helped keep the country healthy, safe, and cared for during this public health crisis. They deserve to be treated with dignity and respect.
“These ads are built using proven, poll-tested messages that actually move persuadable voters in battleground states,” said Sahgal.
NILC IJF’s paid digital campaign will run through election day and target 130,000 persuadable voters in Wisconsin, North Carolina and Arizona.
The digital ads are available here.
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